The Qualities of a Commercial Writer

Your content must be brand focused. Write keeping your target audience (brands/ marketers) in mind. They will be reading your content and need to get some value out of it. Here are some key tips:

  1. To maximize readability: Sentences must be short, never more than 20 words. Paragraphs must be between 1 and 4 sentences long.
  2. Use images wherever required and mention the image sources. Use images only to add value to a post and not for ornamentation.
  3. Every point you write needs to be supported by relevant data (these could be surveys, reports, or studies) and examples. In case you cannot find both of them, try to include at least one. Without either of these, the content lacks credibility.
  4. Please ensure that any sources you link to are recent articles and studies and less than 2 years old.
  5. An example of a vague sentence:

A bad sentence: Fruits are great for your health. 

This is vague and lacks information. Readers are left gasping with a multitude of questions.

  • Which fruits are beneficial for health?
  • How are they good for health? What do they contain?
  • Can these fruits treat my medical condition? I suffer from chronic headaches and migraine pains.

Your article doesn’t answer any of these. They move on to some other website. You lose a reader and business.

A good sentence: Avocados are rich in good fats, and Vitamin E, which keeps the brain healthy. According to recent medical publications, Lavender Oil, for example, is a perfect home remedy that provides a swift respite from headaches and migraine pains.

6. Finally, your introduction should not be more than 100 words and your conclusion should be between 50 and 75 words.

Commercial writing is diametrically different from creative or narrative writing. While creative writing mostly dwells on imaginative capabilities, commercial writing requires to be factually correct and informative. With facts and data points. Your article should be convincing enough to pull customers into the sales funnel.