SEO Implementation & Technologies
Smart SEO Tweaks to Your Website Content:
So you proactively invested top dollars to hire amazing web developers, UX experts, and marketing professionals to construct a business website. For obvious reasons, you expected a spike in organic traffic, conversions and ROI. Well, if your business website ranks poorly and gets featured on the 7-8th page in the Search Result, customers would probably never reach your website.
The organic leads don’t enter the sales funnel unless your business page gets featured right at the top of the list. Web users seldom traverse through pages 5,6,7… of the Google search results. So the articles, the page content and business objectives would be useless your page ranks at the top of the search results. SEO is therefore of utmost importance.
Search engine optimization (SEO) is the visibility optimization of your business website through effective content management.
Customers Really Don’t Care Unless You are at the Top
- Your content should be high-quality, relevant, fresh and at least 500 words in length.
- Use Meta-descriptions, Search Tags, SEO keywords and Backlinks.
- Target search phrase is included in page headline and at least one sub-headline.
- Drop LSI (Latent semantic indexing) keyword in first 100 words.
- Use outbound links, wherever possible.
- Implementing SEO (2014-2015) changes recommended by Google. Using “Conversational Phrases”
- For WordPress users, the SEO Plugins ‘Yoast‘ is very effective.
- Improve the ‘Flesch reading ease score‘. Avoid passive sentences.
- Use at least 30% transition words. Avoid 4-5 syllable complex words.
- LSI Keywords are repeated 3 to 5 times within body copy. (3-5% of body content). Don’t over-do it, or the page may get downgraded as spam. Keep the reader in mind as you work with the target search phrase. Copy should always be reader-friendly.
Our Recent Assignments on SEO Technologies:
- Blogs on Local SEO strategies, proper On-Page SEO Techniques.
- Top SEO Methods For Ranking in Search Engines.
- Proper Way to Build High-Quality Backlinks.
- Using Press Releases For Diverse Anchor Text.
- How Using Correct SEO Tags Can Increase Search Rankings.
- Creating Killer Content For SERPS.
Example: An Online Casino SEO Content Requirement/ Description
Primary Keywords: Replace [SLOT_NAME] with the actual name.
play free [SLOT_NAME] casino slot machine
LSI Keywords (use each keyword at least once in the text):
UK, free, games, casino, play, no download, bonus, real money and Online
Words to choose from:
deposit, machine, winning, gambling, gaming, payout, jackpot, popular
Cute Snippets: Our Assignments on SEO Concepts and Terminologies
Correct SEO Tags Can Increase Search Rankings
SEO tags are one of the key parameters which hold immense potential, as far as determining website page ranks are concerned. Meta tags are XHTML or HTML tags that are placed within the HTML documents in order to describe the content of the article not just to the visitor on the web but also the popular search engine that is looking to categorize and rank your article or website.
Prevelant Variations on Meta Tags: Title Tags, Description Meta Tag, Robot Meta Tag, Rating Meta Tag, Publisher Meta Tag, etc.
When a visitor on the website types a particular search word, the search engine will crawl the metadata comprising of these Tags for the most relevant search results.
Local SEO Strategies: Google My Business Page & Schema Markup
For successful business ventures, the appeal to geographic local customers must not be forgotten. A person surfing the web for a barbecue joint in Manhattan must get results around the area and not halfway across the world. This highly effective way of online marketing where business promotion is targeted towards local customers is called Local SEO.
- The business should have a properly configured Google My Business Page.
- Attaching the My Business page to a domain email address is a major step towards increased legitimacy.
- An accurate address, a correct phone number with area code that connects directly to the establishment and authentic website URL are a must.
- Third Party Visibility: Several popular websites like Yelp, Yellow Pages, Bing, Refer Local, etc. make a local listing of businesses in specific categories of product and services.
- Local Content: The Landing pages must have Title tags and Meta description containing the city, state and the keywords. The inclusion of business timings and customer testimonials in the landing pages is also recommended.
- Use of Schema markup: Schema.org was launched in 2011 to collaborate with search engines and understand important information from websites. The Schema markup tells search engines to display information such as the type of business, venue, business hours, reviews, etc. which is a very useful tool for implementing Local SEO.
Press Releases for Diverse Anchor Text
A press release is an article published on a trending topic and submitted to the press for publishing. The article could be a description and critics of an event or a new business startup or even a new product launch.
Anchor: The anchor text is simply the text that is hyperlinked and can be clicked to lead to another link. If you create an anchor text that is not directly your keyword, SEO terms it as Natural Branded Anchor Text. A few elements you could use for Natural Branded Anchor Text are: the site’s URL, business name or brand name, or simply generic terms like click here, read more, know more etc.
Co-occurrence: Next time you are writing your anchor text, look for phrases that are closely related to your main subject or core keywords. This will help you avoid keyword stuffing.
Domain Name: Using your domain name as your anchor text is a good option for your press release. It will give the readers a clear idea as to where they would be landing once they click on the link.
Business name: The point is to make your anchor links look natural – that is what Google and major search engines look out for. You are the link between your website and your press release that just got published. Flaunt your name in a couple of anchor text for the readers to know the person behind the amazing article they are viewing. Google already knows about it so it won’t count against you.
The Tip of an Iceberg:
Drafting compelling SEO optimized sales copy, landing pages, web content and E-Mail marketing content has been one of the key skills since the commencement of our Freelancing career. There’s a lot more in store.
I call it the “Final Touch”. Proactive researching, stepping up the sales-pitch, increasing readability, transforming a stale piece of text into something brilliantly interesting. Find our delivery commitments here.