A decade back, writing (blogging to be more specific) was a burning passion. Creativity and imagination brew best amid silence and tranquility. It’s like Viagra for our flaccid little brain – The ‘Brain Viagra’. With the right blend of ambiance and mental state, a creative mind explodes with ideas and imagination.

The Ground Realities are Diametrically Different Though

Ranting aunts, loud neighbors, honking traffic, suffocating crowds, curious bosses, constipated salaries, ecstatic economic inflation, super-hero politicians, and the persistent rat race to meet the socio-economic benchmarks.

The ‘Brain Viagra’ wasn’t working a bit. Well, six years back, on a scorching hot and devastatingly humid Monday morning, just when the creative juices had evaporated to the last ounce, this seemingly brilliant enlightenment struck me hard. ‘Commercial writing’. The internet was already flooded with a mind-boggling load of articles that were intimidatingly low on the informative quotient, research value, and freshness. I was confident of doing a way better job with such articles. And getting paid for the efforts…That’s a Win-Win!!

With numerous clients, project milestones, billable hours, and pages of absolutely fascinating feedback, the last few years have been truly memorable for me and my team of writers. Considering the unimaginable vastness of the Internet, our contribution percentage could still be considered minuscule. However, somewhere in a distant land, our articles might have benefited some random readers, who had been spending weeks frantically scouring the Internet, trying to dig out useful information. Cheers!!

Welcome to The Words Kraft.